Trends in Marketing and Bail Strategies as an experienced Orange County Bail Bond Consultant
As a consultant to the bail bond industry we have seen many changes in the bail bond industry. With the current recession in the industry many companies have had to adapt to market changes. As a consultant we have experienced clients who have lost anywhere between 30-80% of there business. Many question whether the recession or different strategies are being placed within this industry. The feedback within the industry has been that many bail bond companies are practicing illegal activities in the industry as well as the recession playing a major role.
Many bail bonds including the ones in Orange County are facing a tough time dealing with how to spend there marketing dollars. Many clients of ours as well as the feedback we are receiving is to stop all marketing and move to the old fashioned gorilla marketing. As a consultant we tell all our clients that marketing should be placed on strategic placement and measurement of ROI (Return on Investments). We have had years of experiencing in marketing the bail bond industry and continue recommending SEO as the best pound for pound marketing in a thriving economy or even in a recession.
The placement value of SEO in the bail bond industry is crucial to have continued visitors and awareness for your business vs. CPC. SEO is a long term goal for many of my clients but the rewards by far outweigh the costs vs. the expensive CPC marketing. Currently CPC marketing for certain keywords is over $20.00 a click. With marketing costs over $20.00, CPC means that leads are getting very expensive for this industry in which SEO marketing could be beneficial. Many clients in this industry are considered old timers and have had their ways set on how they run there business.
The way businesses thrive in a recession is adapting to market changes. We understand and recommend to all our clients in this recession it is important to measure your ROI and start investing into SEO marketing in which many big players in the industry are already doing. Strategic placement for SEO during a recession is what will give businesses an advantage when times are doing well. If you have any questions about SEO marketing and the success we have had please feel free to contact us.